Cyworld Case Analysis

Cyworld Case Analysis Market Segmentation Cyworlds trade discount be divisioned many different ways employ sundry(a) factors to create the segments. Cyworld elicit demographically segment its market using statistics such(prenominal) as hop on, sex, and expanse. This can be done by breakage down Cyworlds drug users base on male/female, circulating(prenominal) country of residence, and then make headway mathematical group the users into age categories of 13-18 historic period old, 19-29 courses old, 30-39 years old, etc. Cyworld can gain information on its market by further segmenting its users based on circumstantial aspects of the website, such as practise aim, purchases, and the amount of connections. For activity level segmentation, Cyworld would categorize users based on the amount of sentences he/she signs into the website per week, or the amount of time he/she spends on the website, and grouping them into high activity, medium activity, or pocket- sized activity. Segmenting Cyworlds market by purchases would consist of the same offset of grouping users into a high, medium, or low category based on the amount of property each user has fagged in the last tetrad months buying realistic items. Segmenting Cyworlds market by the amount of connections groups users into high, medium, and low category based on the amount of relationships (friends/ties) each user has.

Cutoff criteria for segmenting users based on connections, as well as purchases, should be set so that approximately 1/3 of users fall into each category. propose Segment The main segment that Cyworld shou ld target are 20-29 year olds that confound! medium to high amount of connections, as this segment is the almost likely to purchase virtual items and possibly absorb a site-wide trend for a particular purchase. Purchasing virtual items accounts for about 70% of Cyworlds revenue, and although the sale of virtual items is on the decline, this describe arising of income must... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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