1 * Constructing An INTEGRATED trade Plan Delivering Superior Value Marketing pleat (4 Ps) Product and Service Design (building untroubled brands) Pricing (creating accredited cherish) Distribution (Managing demand and supply chains) packaging ( communication the value propositION) - IMC * The Promotion Mix - IMC Communicating Customer Value done Integrated Marketing Communications (IMC) and the promotional Mix The t roupes total promotion ruffle up consists of a peculiar(prenominal) liquify of: * Advertising (mass media) * Public Relations (press releases, special events) * private exchange (gross revenue presentations, trade shows) * Sales promotion (coupons, contests, displays) * Direct & antiophthalmic factor; Online merchandise (catalogues, direct mail, websites) * New Promotional Media * Constructing An INTEGRATED selling communications Plan Promotion (Communicating the Value Proposition) Promotional Mix Personal Selling The interpersonal area of marketing communications in which the sales tie interacts with nodes and prospects to build relationships and ............ make sales!!!!!!!!!!!!!!! Sales Promotion Consists of short-term incentives to back up buy or sale of a product or answer with both............ being integrated with other elements of the promotion/marketing mix * Communic ating Customer Value Marketing Mix Promoti! onal Mix * stress & Objectives Chapter 13 Previewing the Concepts 1. The role of a companys salespeople in creating value for customers and building customer relationships 2. The six major(ip) sales embrace management steps, and the role of sales force automation 3. The personal selling process, distinguishing between transaction-oriented marketing and relationship marketing...If you exigency to get a full essay, revise it on our website: OrderCustomPaper.com
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