Apple – the Best Global Brand

I. Introduction Hello eery oneness, my name is Tu? n from group 4 Bad orchard apple tree. Though all of you seem quite a tired after hearing a lot of presentations, we in high spiritsly estimate your attendance today. Firstly, let me introduce 6 members of our group . Have you ever heard rough(predicate) apple. inc? Im sure you all roll in the hay about this as its so famous of high- tech harvest-tides. So today, were actually pleased to be here to blab out about a topic that we destine very close to all of you apple- the silk hat world(prenominal) strike out. Which reason micturates us talk about apple its because apple has a large merchandise sh be and it is having lots of influence on technological revolution.We hope that by means of with(predicate) this talk, everyone will have a enough overview about orchard apple tree. immediately, to make it easy for you to approach the presentation, lets run into over 4 main ideas in our talk. First, well tell yo u about apples account statement. After that, Well give you almost information about its kind resources. Next Well mention development strategies. And the concluding thing is achievements. We will counterbalance it briefly so its expected to take you about 30 minutes. Wed be glad to serve up any questions at the end of our talk. Now lets start with Nhung in section 1 apples story. II. Body 1. floor any of you must have gon apple and their products, correctly? But ar you sure that you know Apples history? That bring me to my medicineal composition of our presentation As you know, Apple Inc, originally Apple computer Inc is well known as one of the most boffo multinational companies. Im sure that everyone here know it is occupied in designing, manufacturing. Apple is withal famous for selling mobile communication, media services, in-person computers, movable digital music players, computer software and a good range of applications. Now, lets take a look at the scr een, I will show you a brief overview of Apple caller-out.Dated blanket to April 1, 1976, Apple was established by three young men. Who are these splendoures? They are Steve Jobs, Steve Wozniak and Ronald Wayne. With their great efforts andtalent, theyhavebuiltAppleintounbeatable empire in technology world. Theworldcorporateheadquarters are located in the middle of Silicon Valley inCupertinoCalifornia where hundreds of breakthroughs have been appeared. Now, I d equal to draw your attention to the future(a) part of my talk. All of you may know the official logo fiber of the company, an apple with a bite. So unique, right?But what I wish to tell you is its history. Apples commencement ceremony logo, knowing by Ron Wayne, depicts SirIsaacNewton sitting under an apple tree. However, it was almost immediately replaced by RobJanoffs rainbow apple. The logo was designed with a bite so that it would not be overturnedwith some other fruit. The colored stripes were conceived to make the logo more amicable and to represent the fact that second generation product, Apple II, could generate computer graphic in color. Since 2001 till now,a version of monochrome logo has been employ. So, thats enough for background information of Apple.You must be surprised when know that Applehas 393 retail inventorys in fourteen countries as well as the online apple storesandiTunesstores today. It is the largest publicly traded corporation in the world by market capitalization with an estimate value of $626 billion as of September 2012. The apple market cap is larger than that of Google and Microsoft combined. So, what are the factors contri excepting widespread mastery of Apple? What makes it become one of the most famous and valuable brand names? Please keep paying attention, find out the answer and welcome to the close part of our presentation . human resource Yes, one reason for the mastery of Apple is human resource. That brings me to my presentation, human resource o f Apple. Its about Apples leaders and employees At first, I would like to give you some information about Apples leaders. such(prenominal) a successful company like Apple certainly has numerous wonderful leaders. Board of directors now is 1. Tim Cook- theCEO 2. Eddy Cue- ranking(prenominal) vice hot seatInternet Software and Services 3. Crag Federighi-Senior Vice PresidentSoftware engineering 4. Jonathan Ive- Senior Vice PresidentIndustrial Design 5.Bob Mansfield- Senior Vice PresidentTechnologies 6. Peter Oppenheimer Senior Vice President and Chief pecuniary Officer 7. Philip W. Schiller Senior Vice President Worldwide Marketing 8. Bruce Sewell Senior Vice and General Counsel 9. Jeff Williams Senior Vice President operations Now I will bring to you some information about amazing CEO, Steve Jobs a visionary leader of Apple. Steven Paul Steve Jobs ( February 24, 1995 October 5, 2011) was an American entrepreneur. As you know, he is best known as the co-founder, chairman an d CEO of Apple.Through Apple, he was widely recognized as a charismatic pioneer of the individualised computer revolution and for his influential career in the computer and consumer electronics fields. Therefore, his goal in 2011 is a big missing in the field high tech and entertainment, especially Apple. Now I will move around to the next part, the employee. Since the formationin 1977, Apple Computer, Inc. has employed over 75,000 deal worldwide. The mass of Apples employees have been located in the United States but Apple has corporeal manufacturing, sales, marketing, and shop at organizations worldwide, and some engineering operations in Paris and Tokyo.Lets consider Apple jobs in US in more details. The exit of Apple jobs based in the U. S. has more than quadrupled over the past decade, from less(prenominal) than 10,000 employees in 2002 to more than 50,250 today. That number is more than doubles a enlighten when we admit vendors that employ more than 50,000 people who directly support Apple. These jobs require people with a wide variety of skills including construction snuff iters, component manufacturers, retail specialists, tech support representatives, salespeople, marketers, and the best hardware and software engineers in the world.How can these star topologyes make Apple as success as today? Lets find out in the next part of our presentation. 3. development strategies As you know, Apple has so many cults following all around the world. So, wherefore can they become such a fame, such a phenomenon? That brings me to my part of presentation, development strategies. Development strategies of Apple is divided into 2 parts marketing and combat. Let me bring to you some information about marketing first. The first subject of marketing is logo. Let me go back to the logo history of Apple. As you can see, the bitten logo is very unique.Its so rum that when people see it, they will think about Apple. The logo was designed with a bite so that it would not be confused as another fruit. Very interesting, right? The second thing I extremity to mention is Apples slogans. Apples first slogan, Byte into an Apple, was coined in the modern 1970s. From 19972002, the slogan Think Differentused in advertising campaigns, and is bland closely associated with Apple. Apple also has slogans for specific product lines for example, iThink, therefore iMac was used to promote the iMac,and Say hello to iPhone has been used in iPhone advertisements.The third but not less important subject is advertising. Lets side it. Apple is a master at marketing. The advertising campaigns of Apple are amazing, diversified, and varied. They use mass media so effectively and perfectly such as magazines, ads on TV, short films. Apple is also well known for their genius ads, for the amazing ideals that memorize people so much. Here are some unforgettable advertising campaigns think different, get a Mac, 1984, whats on your PowerBook? , Switch, iPod. Now let me move on to the next part of my presentation, competitiveness of Apple.In mobile technology, Apple is not the sole(prenominal) company. How can Apple be so successful as present? I wishing to talk about the competitiveness of Apple with 4 feels The first one is the top-notch features of products. Besides the spectacular design, Apple products are all designed with the drug user first, they are such a simple products that have a minimum number of buttons and undecomposed do what theyre intended to. Apple tends to empty overcomplicating devices it builds and tries to make things as simple for the user as possible. Not only Apples products are amazing, but Apple support is also unbelievable.Its wonderful that you generally get really good fellowship support, and when that fails, Apple support is amazing. You are totally able to get support without any form of warranty and just walk into an Apple store and talk to a genius if you have a problem. The next aspect is Apples appl ication. I want to talk about the iTunes. iTunes is a free application for Apple products. It lets you organize and play digital music and video on your computer. It can automatically download pertly music, apps, and give purchases across all your devices and computers. And its a store that has everything you need to be entertained.Anywhere. Anytime. Have you ever once want to own an Apple product? I guess the answer is yes. In todays net income Worlds, there are more than 70% people asked want to purchase Apple products without knowing anything about the product. Amazing, right? Thats the reason of Apple. They have lots of cult following all over the world. Whenever Apple releases a new product, billions of people pay attention to it. Apple is very successful in making belief in customers, and their products totally gain the loyalty from customers. So, you see, Apple has been a very successful company.That brings us to the next part of our presentation, achievement. Please keep on listening. 4. achievement Im Ngoc and I will bring to you the final information about Apple. inc. The final issue Id like to focus on is Apples achievements. Well have a look at this section through 2 aspects Apples products and its position. Firstly, Apples remarkable success lies in the companys ability to create truly in advance(p) products with vast customer appeal. Their products can call attention from all over the world. The reason is that Apple has opted for constant product innovation, resulting in fanatic consumer loyalty.Lets consider this in more details. The first product I want to mention is the Mac. It comes with the latest technology. From the outside in, a Mac is designed to be a better computer. The Mac is applied for education and business as it gives students and businessmen the power to create amazing projects, and even more. The second one is the Ipod. The Ipod has evolved to include various models targeting the wants of different users. It is the market l eader in portable music players by a significant margin. And the Iphone a convergence of an Internet-enabled smartphone and iPod.It has a remarkably slim design and ultrafast wireless. Besides, it owns all-new headphones designed to sound great and chalk up comfortably. Finally, Id like to bring you the Ipad, Apples much-anticipated media tablet. It offers multi-touch fundamental interaction with multimedia formats. In terms of education, iPad takes learning to a whole new level. For businessmen, it gives realtime information, and improves efficiency of common office activities. Now, let move on to another aspect Apples global market position. With a market capitalization of more than $ 500bn, Apple is among the most valuable and profitable companies in the world.Apple has been building up a very big reputation and a very well brand, I suppose that Apple is within the most expensive brands on earth. Everybody associates automatically Apple with innovation, design, quality, differ ence, etc. Apple has positioned itself to a certain type of customer, wealthy people, innovators, people with good jobs, good lifestyle, etc. To make it clearer, lets have a look at this chart. The chart illustrates Apples quarterly revenue by product category in a period of almost 6 years from 2006 to 2012. In general, Apples revenue increased with some slight decrease over the period.The Iphone generates almost two-thirds of apples profit while IPads likely contributes about 10-15% of its profit. In addition, Macs and Others likely account for just under 30% of the companys revenue. Thats some information about achievement of Apple. Inc. III. refinement Unfortunately, we seem to have run out of time, so we will move on to the end of the presentation. But before we stop, let me go through our mains again. Our presentation can be divided into 4 parts. First, we talked about history of Apple Inc. Next, we showed you some information of human resources. then, development strategies w as brought to you.And finally, we talked about achievements of Apple. I think human resources is the key issue for the success of company. Apple had a great CEO. Yes, I think all of you know him You-Know-Who. He is the genius with amazing strategies that promote Apple and their products so much. Wed therefore exhort that we should have some experience with Apples products. With them, we can study, work or entertain everytime, everywhere. To sum up, I believe Apple is the best global brand of the world in mobile technology. OK, I think thats everything I wanted to say. Thank you all for listening . Now, we just have time for a few questions.