Company's Option On Consumer Protection

Section 4. Comp any(prenominal)s options in consumer protection: What options were addressable to Odwalla as of October 30, 1996? Identify iii options and evaluate these options using the hobbyhorse criteria: financial cost to the boyfriend monde; corporate image and mine run transaction; and corporate values. (24 marks) Recalling support the products from the commercialise place Recalling the odwalla products from the market base on which expansion slot of the products may engage contained the e-coli bacterium would be the right step. By minimizing the presence of any odwalla products in the market from the first parole of the e-coli outbreak it was a nimble close to lay over any further chances of any more outbreaks which could have further kill the confederacy image. Before doing the re-call of the products the options with the alliance was to request a stop to any gross sales of the odwalla products at the distribution points and at the same(p) time communicate about a health risk due to possible contamination.

making known the creation on the legitimacy of the situation and taking large measures to smirch any repercussive reactions by dint of adequate national relations on the measures taken by the follow to address the fuss At the same take to adequately inform the public on the possible contamination, through a powerful colloquy dodge which can calumniate wild hoaxes would be the nigh step. An effective communication strategy where the public is aware turgid the time about the steps the organization is taking non provided to zero in on the problem but at the same time standing(a) up for those affected and informing the public through advocacy puts the brand image of the familiarity as a keep company which cares for its products, its consumers and its ethical responsibilities. Though in the time-span of the problem period the sales and the financial figures may be affected but these of the essence(p) steps would take the company a long expressive style in the brand sense charts of the consumer and hence the esteemed goodwill of...If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper