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Friday, December 27, 2019

Integrating Electronic Medical Records And Disease...

Running head: DRYDEN FAMILY MEDICINE 1 Case Study 3: Integrating Electronic Medical Records and Disease Management at Dryden Family Medicine Flore Julia Miezan Dione Rojales Prarthana (Monique) Chib National University 7/ 31/ 14 Abstract This case study is based on the integration of electronic medical records known as EMR. The integration process came from Dryden, New York and was tested by a small medical practice named Dryden Family Medicine. The practice has been known for its outstanding family based services given to their community. The implementation process of EMRs doesn’t come without risks, but with its outstanding paper based medical record keeping that continued to expand as the practice grew left the Dryden Family practice no other choice but to try out something new in hopes for a better outcome. Introduction In order for one to understand the risks involved in the use of electronic medical records one needs to understand the meaning behind what it is. An electronic medical record (EMR) is a paperless, digital and computerized system that helps an organization as well as the ongoing maintenance of data. EMRs are known to increases efficiency and to help reduce documentation (Santiago, A). It is particularly hard for smaller group practices to start the use of EMR because of the risks that come along with the start up. Medical records of all patients which are seen is essential for all practices and should be kept securely to last manyShow MoreRelatedHuman Resources Management150900 Words   |  604 PagesChanging Nature of Human Resource Management After you have read this chapter, you should be able to: ââ€"  Identify four major HR challenges currently facing organizations and managers. List and define each of the seven major categories of HR activities. Identify the three different roles of HR management. Discuss the three dimensions associated with HR management as a strategic business contributor. Explain why HR professionals and operating managers must view HR management as an interface. Discuss whyRead MoreFundamentals of Hrm263904 Words   |  1056 Pagescom/college/quickstart Technical Support 24/7 FAQs, online chat, and phone support www.wileyplus.com/support Your WileyPLUS Account Manager Training and implementation support www.wileyplus.com/accountmanager MAKE IT YOURS! Fundamentals of Human Resource Management Tenth Edition David A. DeCenzo Coastal Carolina University Conway, SC Stephen P. Robbins San Diego State University San Diego, CA Tenth Edition Contributor Susan L. Verhulst Des Moines Area Community College Ankeny, IA John WileyRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesManagement Course: MBA−10 General Management California College for Health Sciences MBA Program McGraw-Hill/Irwin abc McGraw−Hill Primis ISBN: 0−390−58539−4 Text: Effective Behavior in Organizations, Seventh Edition Cohen Harvard Business Review Finance Articles The Power of Management Capital Feigenbaum−Feigenbaum International Management, Sixth Edition Hodgetts−Luthans−Doh Contemporary Management, Fourth Edition Jones−George Driving Shareholder Value Morin−Jarrell LeadershipRead MoreAn Impact Assessment of Science and Technology Policy on National Development of Nigeria61708 Words   |  247 PagesAND TECHNOLOGY POLICY ON NATIONAL DEVELOPMENT OF NIGERIA BY ABUBAKAR ABDULLAHI (MATRICULATION NO. 3081) A Dissertation Submitted to St. Clements University in Partial Fulfillment of the Requirements for the Award of Doctor of Philosophy in Management St. Clements University October, 2004 iii DECLARATION I declare that this Dissertation is an output of my own research endeavours. In pursuant of this research work, concerted efforts were made to duly acknowledge through bibliography, all

Wednesday, December 18, 2019

The Constitution Of The State Of Texas - 845 Words

The Constitution of the State of Texas is the document representing the structure and function of the Texas government. The current Constitution took effect on February 15, 1876 and is the sixth Constitution in the history of Texas. When first constructed, the Texas Constitution was a poorly organized document that did not explain clearly the responsibility for government actions. Since its conception (through June 2011), there have been 646 proposed amendments and 476 adopted amendments added to this document. The Texas Constitution is also highly restrictive; it only grants enumerated powers to the State of Texas and does not allow for implied powers. The constant change to this Constitution has added to its poor organized condition that is extremely difficult to understand, even by the courts. The amendment process for the Texas Constitution is basic in that, there is only one way to propose and ratify an amendment. A two-thirds majority vote of both the Houses is required to pro pose an amendment and ratification is executed through a statewide public vote. Once an amendment s proposed, the legislature sets a date for the election of the proposed amendment. . Before the election takes place, it is mandated that at least three months out from the vote all counties in Texas must publish the proposed amendment once a week for four weeks in a newspaper. Once it is time to vote, general elections are used (whenever possible) throughout the state to avoid the expense ofShow MoreRelatedThe State Of The Texas Constitution1241 Words   |  5 Pages The Texas constitution is one of the oldest constitutions which was initially adopted in 1876. Since the adoption of the Texas Constitution, the Legislature has proposed 662 amendments. Out of these amendments, the electorate has approved 483 while the voters majority has defeated 179. From the many modifications and many more proposals pending or that are yet to come, it is evident that the Texas Constitution is no t a perfect one as many other constitutions of individual states. As arguedRead MoreThe State Of The Texas Constitution900 Words   |  4 Pageshas been seven Texas Constitutions since 1827 including our current Constitution, which was established on 1876. Our current constitution has been amended hundreds of times because of its tight restrictions. The Legislative department is the dominant branch of the Texas Constitution it is subject to check and balances in the tripartite system. The Executive department limits the government’s power, and the judicial powers is divided into smaller courts. These three branches of the Texas are examplesRead MoreThe United States Constitution And Texas Constitution908 Words   |  4 PagesThe United States Constitution and Texas Constitution are similar, but not indistinguishable. The constitution was made to prevent tyranny in the states from the idea of the Federalists who wanted to build a strong form of government that gave people ri ghts without giving their representatives too much power. Additionally, both constitutions form a bicameral form of government, a House of Representatives, and a Senate. The Federalists wanted a strong central government to help the economic and socialRead MoreThe Politics Of The 1876 Texas State Constitution Essay1135 Words   |  5 Pages The 1876 Texas State constitution is the basic framework of today’s legislature it consists of three branches the legislative branch which is comprised of the house and senate, and the executive and judiciary branch. In the following paragraphs we will discuss the Texas legislature’s major responsibilities relative to checks and balances. The Texas legislature is the dominant branch of state government within the state constitutional framework of separation of powers. â€Å"Under the Tenth AmendmentRead MoreThe First Constitution of the Republic of Texas (1836)902 Words   |  4 PagesThe first constitution of Texas adopted on March 1, 1836 opens with these words, â€Å"We, the people of Texas, in order to form a Government, establish justice, ensure domestic tranquility, provide for the common defense and general welfare; and to secure the blessings of liberty to ourselves, and our posterity, do ordain and establish this constitution†. (â€Å"Constitution of Republic of Texas† pp. 9-25.) Created in 1836, the first Constitution of the Republic of Texas was born. Fearful of attack byRead MoreRaul E. Quesada. Professor Kennedy. Texas Government. 261718 Words   |  7 PagesQuesada Professor Kennedy Texas Government 26 February 2017 Word Count: 1718 The Texas Constitution A constitution is consisted of four major functions that apply to constitutions all around the United States. Separation of powers is one of the major functions which is the formality of the three branches of government. The three branches of government are the legislative, judicial, and executive branches. Each have their own appliance to the constitutions of the vast United States, and each have theirRead MoreA Discussion Of Constitutional Law And Its Relationship With Education1031 Words   |  5 Pagesin the United States Constitution, but instead, education is one of the powers reserved to the states. Power not specifically given to the federal government is reserved for the states through the Tenth Amendment of the Unites States Constitution. Therefore, states have plenary, or absolute, power in the area of education. While states may hold this reserved power, with regard to education the federal government has found power through mandates that must be met in order for states to receive federalRead MoreConstitutions Are More Than Fancy Looking Words On An Old Sheet Of Paper1477 Words   |  6 PagesConstitutions are more than fancy-looking words on an old sheet of paper; they are the foundation of all successful nations. The job of a constitution is to legitimize, organize, provide power to, and limit the power of government (Newell et al. 40-42). The United States itself and all of its states have constitutions, including Texas, that aim to meet those needs. 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It is extremely significant as it sets the foundation and provides the fundamental instructions on how the local gove rnment and the people ought to function. The four functions of a state’s constitution is to state where the power of political institutions originate from, assign powers, construct a system where checks and balance is put in place within the government, and sets the limits of political power. To sum it up

Tuesday, December 10, 2019

Marketing Strategy Logic for Marketing - Case Study

Question: Describe about A business report and also choose and organisation brand owner offering and marketing a car rental service (firms in this industry rent cars and small commercial vehicles to private users and businesses on short-term basis)? Answer: Introduction Market analysis is related to determine the attractiveness of market and to analyze the opportunities and threats of market as it is related to the strength and weakness of the organization. Car rental organizations rent car to the customers temporarily based on the requirement of the customers. The Car rental company that will be chosen for this study is Abacas Van Hire. It is a leading car rental company at Ferdown in United Kingdom (Abacus-van-hire.co.uk 2016). The company was established in 1993 and it is trading over more than 23 years. The owner or CEO of this company is Dave Wolfenden. The company offers immense vehicles and services, with competitive weekly and daily rate for both personal and business use (Abacus-van-hire.co.uk 2016). The study will demonstrate situational analysis of this company through SWOT and PESTLE analysis. The study will also analyze the competitive advantage and marketing strategy of the company. A STP analysis of this company will also be done in t his study. Furthermore, the study will also include recommendation for marketing mix of the company. Situational Analysis Abacus Van Hire is a leading car rental organization in UK. It provides Vans,Minibuses, MPVs, car and Motorhomes hire for the customers. The company is holding its position for 23 years in the market of UK. The managing director of the company is Dave Wolfenden. The current asset of the company is 12,390.00 (Abacus-van-hire.co.uk 2016). The company is now focused on increasing its car rental facilities for getting more number of customers. The situation analyses of this company will show the internal and external business environment of the company. External Analysis PESTLE Analysis Political Political stability in UK majorly affects the operation of this company by growing its business with minimum political tension. Free trade agreement involved in UK also improves the market of this organization through providing easy penetration strategy where the company can easily enter to new market (Zalengera et al. 2014). The main customer of this company is tourist group. They do not carry their personal car while come to this country as the get the help of such a company who provide car rental service. Therefore, the rate of tourist inclusion in this country has been increased. It has also increase the revenue of the country though the tourism industry. Thus, there is a full support of Government to this car rental company. Economical The GDP of United Kingdom can be shown as 2988.89 USD Billion according to the survey of 2014 (Paterson 2013). Therefore, it can be easily identified that the economy of this country is rising. The economic rise in UK has improved the revenue of this company. They have also gotten financial assistance from various financial sectors because of this economical growth. Social The people of UK are moving towards a new trend while driving for a long journey. They like to have some music and videos while going by car. As this car company provides all those facilities when rents their car to the customer, this is like an opportunity to the company. Technology Rising use of e-commerce in the market of UK has helped Abacus Van hire largely. Through using this technology, this company has given some of their operation responsibilities to the third party company for acquiring more number of customers (Moffett et al. 2014). The organization also uses advance technologies in the car that they rent to their customers. Legal Abacus has increased its growth opportunity by reducing the concern for contravention of its intellectual property as the Government of UK has provided improved intellectual property rights. The company can also take the opportunity of providing more and safer and comfortable cars to fulfill the consumer law. Environmental Cars under rent that are provided to their customers are environmentally sustainable as the always provides new car. They never use such a car whose age is more than 7 years and thus emit less amount of carbon footprint (Bunce, Harris and Burgess 2014). They rent hybrid cars to their customers who love to drive in road by having less sound noise. Figure 1: PESTLE Analysis (Source: Menon et al. 2015) Internal Analysis SWOT Analysis Strength The strength of Abacus Van Hire Company can be found in the integrated software systems that are used for connecting with various booking centers. The cars that this company rent to their customers give extreme leisure to them. The rental rates provided by this company always feed the needs of the customers. The brands of this company are known worldwide. Abacus Company always provides new vehicle to the customers and this vehicles are periodically maintained (Howard 2015). Clients of this company love the care that they get from the joyful employees. Weakness Most of the time, the agents who rent the care to the customers spend their time by checking the cars to be rented. Apart from that, the global positioning system of this company is not adequate as would be necessary and thus lacking the scope of expanding in the market (Lee 2014). Many car rental agreements seem to be incorrect in UK and thus this company face huge issues when rent the car to the customers. Opportunity Abacus Van Hire are looking forward for making long-term rental and leasing of the car and thus increase the profit of the company. Many times, foreign clients ask for chauffeurs, who will drive their luxury car (Guerriero and Olivito 2014). This is like an opportunity for the company as they have efficient chauffeurs with them. Threat The Chaotic traffic of in the road of UK is decreasing the interest of the customers hire for their travelling. There is increasing theft of rental car in UK and thus, it seems to be great loss of revenue to the company. Apart from that, the company is facing an increasing competition from their competitors like Alamo Rent a Car, Apex Car rental, Avis Rent a car UK, Budget Car hire, Car hire OK (Abacus-van-hire.co.uk 2016). Figure 2: SWOT Analysis (Source: Shaheen and Cohen 2013) Competitive Advantage (USP) Factors Abacus Van Hire Apex Car rental Alamo Rent a Car Market Share 37% 21% 19% Top orders 11000 7500 6000 Market growth (2011-2015) 19% 16% 13% Number of competitors 7 10 10 Average Profit (2015) 5464 4894 4500 Table 1: Competitive Advantage (Source: Magretta 2013) Unique selling proposition describes the unique value of the company for which it is different from other company. The unique selling proposition of Abacus Van Hire is To Provide Best Leisure to the Customer. According to Conejero, Jordn and Sanabria-Codesal (2014), the company provides huge scope to the customers to choose cars from their fleet of 300 vans, trucks, minibuses, cab, motorhomes and trailers. On the other hand, Czerny, Shi and Zhang (2015) opined that the competitor company like Apex Car rental is not that much able to provide variety of car to their customers. Apex Car Rental Company is not able to provide wide range of Cabs to their customers. Thus, the customers of Abacus Van Hire are rapidly increasing than their competitors company and they are able to rent more number of cars to their customers. In this way, the average profit of Abacas Company is higher than their competitor company. According to Shaheen and Cohen (2013), Abacas Van hire provide huge discount to the customers on renting the car. They usually provide 14%-15% discount on online booking of car renting. Through this unique selling proposition, the company has gained huge portion of market share and this market share is too much high than their competitor company. On the other hand, Czerny, Shi and Zhang (2015) suggested that the joyful employees of this company are always engage in serving the customers. They always keep in touch with existing customers and find new customer through the referrals of existing customer. Thus, the booking order of cars that this company gets is much higher than their competitor company. BCG Matrix Figure 3: BCG Matrix (Source: Palia, De Ryck and Mak 2014) The position of Abacas Van Hire Company can be viewed through Boston Consultancy Group Matrix (BCG Matrix). This matrix shows that cash required for rapidly growing business comes from the companys other units that are at more mature stage. This matrix also shows the product of the company, which are declining in the market. Dog The products in this stage have low market share and low market growth. Thus, this stage does not consume any money and also does not earn any money. It has been found that car like Ton Dropside has no market growth and thus the market share of this product is also low (Talebian 2013). The customer does not like this car because of its high weight and maximum consumption of diesel. Therefore, the Abacas Van Hire Company has decided to wrap up this car. Question Mark It has been found that van Small and Crewbus LWB have huge market growth but the market share is very low and thus it results in large net cash consumption (Abacus-van-hire.co.uk 2016). Although this carhas high potential to gain market share but if this cardoes not succeed within a certain period of time then it will be in the Dog stage. Stars The car like MWB Hi-Top has huge market growth and thus consume large amount of money but on the other side, it also has high market share and for this it earns lot of money. It this car can retain its market share then it can be cash cow and be the market leader. Cash cow As the leader of the market SWB Standard 18 cwt, Maxi Mover, Crew us MWB exhibits return on assets and thus, it is greater than market growth by earning huge money (Abacus-van-hire.co.uk 2016). The earning collected from this unit are provided to manage the consumption of money for the car in Question Mark stage. Marketing Strategy Vehicle Hire Reception Centre In order to connect with more number of customers, Abacas van hire has opened some new vehicle hire reception centers in Andover. This centre is especially established for meeting the huge demand of truck, vans, cars and minibuses (Lovelock, Patterson and Wirtz 2014). The company is also hiring huge number of staffs for taking care of this reception centre. Pricing Strategy One of the more important strategies of this company is that it rents high valued car to the customers with an affordable price (Kapferer 2012). Apart from that, the company also offers large discount on online booking of the cars. The customers also get discount on pre-booking the cars. Target Strategy The company majorly targeted the tourist groups who come from different countries. The tourists do not take their cars when come to another country therefore; they need cars in rent while go for an outing. Hence, the company mainly targeted tourist groups. Advertising Strategy In order to reach mass customers, the company use social media advertising. The customer can see the facilities provided by the company in their social media profile and put an order if become interested to hire the car (Scott 2015). The company also uses market campaign for getting close interaction with the customers. Thus, they can better convince the customers in taking their service while going for an outing. Segmentation, Targeting and positioning Segmentation, targeting and position are the tools for aligning the product and services with right customers. The fundamental practice in this strategy is that every product offers different values for different customers. Segmentation, targeting and positioning jointly comprise there stages. In the first stage, the company determines the types of customers who will be interested in the existing market. In the second stage, the company determines which customers are to serve first. In the third stage, the company is focused with providing unique product to the customers for meeting different needs. Abacas Hire Van has adopted the following segmentation, targeting and positioning strategy: Segmentation The focus of Abacas Hire Van in this stage is to find out customers with different needs. In car rental market, some people want car, which are of high speed, and some people want car, which provided more safety (Osborne, Radnor and Nasi 2013). Based on the different needs of the customers, this company has segmented its market according to following criteria: Demographic Abacas Van Hire has segmented their customers according to age, gender, income and marital status. It has been seen that the age group between 18-55 can afford the car rent for their travelling and therefore, it will be better for the company to choose this age group. The company will also segment customers who hold a good job so that they can afford the expense for car rent (Pride and Ferrell 2016). On the other hand, it has been found that mostly male groups are interested in going out for travel and therefore the company will mostly segment male customers. The other segment that will be most preferable for this company is married couple. Life stage The customer who likes luxury life style will be the customers of this company. In this segment, youth generation will be selected who have interest in travelling but have no car with them for travelling. Businesspersons will also be segmented, as they need trucks for delivering the products to the customers. Behavioral In this segment, Abacas Van Hire will select their customers who want to travel by high quality car. The customers who are aware of brand loyalty will be the customers of this company, because the company usually provides car from renowned car company (Webster and Lusch 2013). Target In this stage, the company will decide which segment to choose as their target customers. It is all about specifying the segmented customers and selecting most attractive customers. Abacas Van Hire will mostly select the tourist group of UK. The tourist people do not usually take their car when travelling in the foreign country (Achrol and Kotler 2014). Therefore, they need to take car by rent when go out for an outing. Thus, this company will better serve these kinds of customers. On the other hand, the company will also target those customers who will be interested in making frequent holiday. In such case, the people who do not have their own car will be needed to hire a car form a car rental company. Therefore, the company will be able to meet the requirement of these types of customers. The company can also target business owners who need trucks in rent for delivering their products to the customers. Married couples are very much interested frequent travelling in their holidays and thus, they need sophisticated cars for their travelling. Hence, the company can also target these customers group. Many logistical companies can also be the target of this company because they need many vehicles for delivering goods in different countries. Thus, the company can better serve these logistics company through providing trucks and cargos that gives extra mileage (Christopher and Peck 2012). Positioning Abacas Van Hire is renowned for providing best vehicles and services with a very competitive weekly and monthly rate. They rent car both for business purpose and for personal use. The company is reputed for its quality service and excellent price. One of the most important competitive advantages of this company is that it provides car with a very less price. Almost all kinds of customers will be able to afford their car. The company will be better position their service if they offer discount on pre-booking of cars by the customers (Scott 2015).On the other hand, people need various accessories when going out for travelling like sack trolley.Hence, if the company starts to provide sack trolley it will be advantageous for them. The company can provide free onsite parking and 14 hrs vehicle assistance for the assistance of the customers. It will enhance the reputation of the company and attracts more customers. Segmentation Age: 18-55 Life style: Luxury Life style Behavioral: Want to travel by high quality car, have brand loyalty Targeting Tourist Group Married Couple Businessman having logistic business Positioning Safe car Environmental friendly car Affordable car rent Excellent customer service Table 2: STP analysis (Source: Armstrong et al. 2014) Smart Target SMART TARGET Specific The sales executive, marketing executives, staff and administrators will be involved in serving the customers The staff will be available for 24 hrs in serving the customers Provide more discount on service for collecting huge customer group Providing more comfort and safety to the customers The customers will be more satisfied while get 24 hrs excellent services from the staffs Measurable The market share will be increased by 30% within the first quarter of goal implementation Decreasing the distortion of car in a significant rate Implementing safety measures for the customers while travelling by car Attainable Company will ensure all the employees are aware of the safety measures while serving the customers Staffs will be provided with training for precisely serving the customers while offering self-drive car Chauffeurs will be given instruction in a regular basis, as they will be responsible for driving the cars of customers. Employee will be agreed with all the term and conditions of the organization Realistic Providing training to the employee is realist as it is within the budget of the organization Providing regular instruction to the chauffeurs is also realistic as it needed for proving a safer journey for the customers Timely The company will aim to achieve their aim within 2 years There will be a yearly checking system to measure whether the aims are actually meeting or not. Table 3: SMART target (Source: Kumar and Rajan 2012) Recommendation on Marketing Mix Product Though the company provides a wide range of car in rent to the customers, the company lacks differentiated product. It is recommended for the company to provide differentiated product or service to the customers for earning more profit. The company can launch various spare part and accessories for assisting the people while facing vehicle break down in the middle of the road (Litman 2014). They can also provide numerous types of machine related to car in making new car of another company. Place Abacas Van Hire can open their office within some popular retail supermarkets where the customers can avail the car rental service. The company should also open some new outlets in famous cities of UK so that premium customers can avail the rental services. On the other hand, it will be better if the company open some franchises in rural market (Payne and Frow 2013). It will help the customers of rural market to get the car rental service of this company without facing any difficulties. Promotion The promotional strategy of Abacas Van Hire will cover all the tactics of marketing communication. The company will use the personal selling process in their promotional strategy. In this process, the company will directly meet with the customers and convince them to take their car rental service. They can also use advertising strategy for promoting their service. They will use advertisement tools like TV, Newspaper, Website and Social Media. On the other side, they can also use the use of Whatsapp Messenger, where the customers can directly ask about their service to the company (Scott 2015). It will help the company in reaching mass market. The company will use public relation strategy where it will provide various attractive discount and offers in the car rental service to make a close relation to the customers. Pricing Abacas Van Hire Company will actually use two type of pricing strategy. The first one will be Market-oriented pricing and the second one will be value-based pricing. In Market-oriented pricing, the company should set their price for the service based on the market value and the prices of their competitors. This pricing strategy should be set for all kind of customers form middle level to high level (Gummesson, Kuusela and Nrvnen 2014). On the other hand, the company should also use value based pricing, in which it will set the price based on the perceived value and actual value of the service. This pricing strategy will be set for high-end customers, as they always want to hire high quality cars. Figure 4: Marketing Mix (Source: Grnroos and Voima 2013) Conclusion While concluding the study, it can be said that Abacas Van Hire is a poplar car rental company in UK who provides cars to the customers in rent. The company has 300 varieties of cars. The most popular cars that this company provides in rent are MWB Hi-Top, LWB Hi-Cube, Ton Tipper, Maxi Mover and Crewbus LWB. Free Trade Agreement of Government helps the company in easily entering in new market. Changing trends of the customers to travel by luxury car help the company expanding their business. Integrated software systems of this company helps in easily connecting with various car-booking centres. However, increasing theft of rented car seems to be a threat to the company. The competitors of this company are Alamo Rent a Car and apex car rental. The company provide huge rate of discount to the customers on online booking and pre-booking of car. Thus, this company gains higher market share than their competitors. Abacas Van Hire Company specially will target the tourist group as their cu stomers, as they do not bring car with them while come to another country. Therefore, they will definitely rent car from this company. It is recommended for the company that they will launch different service like providing spares part and machine for the cars. The company should also use Market-oriented pricing and values-based pricing for their service. Bibliography/Reference List Achrol, R.S. and Kotler, P., 2014. The service-dominant logic for marketing.The service-dominant logic of marketing: Dialog, debate, and directions,320. Admin, W., 2016.Abacus Self Drive Van Hire - About Us. [online] Abacus Van Hire. Available at: https://www.Abacus-van-hire.co.uk 2016/about-us/ [Accessed 11 Mar. 2016]. Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Bunce, L., Harris, M. and Burgess, M., 2014. Charge up then charge out? Drivers perceptions and experiences of electric vehicles in the UK.Transportation Research Part A: Policy and Practice,59, pp.278-287. Christopher, M. and Peck, H., 2012.Marketing logistics. Routledge. Conejero, J.A., Jordn, C. and Sanabria-Codesal, E., 2014. An Iterative Algorithm for the Management of an Electric Car-Rental Service.Journal of Applied Mathematics,2014. Czerny, A.I., Shi, Z. and Zhang, A., 2015. Can market power be controlled by regulation of core prices alone?: An empirical analysis of airport demand and car rental price. Grnroos, C. and Voima, P., 2013. Critical service logic: making sense of value creation and co-creation.Journal of the Academy of Marketing Science,41(2), pp.133-150. Guerriero, F. and Olivito, F., 2014. Revenue models and policies for the car rental industry.Journal of Mathematical Modelling and Algorithms in Operations Research,13(3), pp.247-282. Gummesson, E., Kuusela, H. and Nrvnen, E., 2014. Reinventing marketing strategy by recasting supplier/customer roles.Journal of Service Management,25(2), pp.228-240. Howard, J., 2015. How can the company improve its marketing to attract potential customers and retain current clients?. Kapferer, J.N., 2012. The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Kumar, V. and Rajan, B., 2012. Social coupons as a marketing strategy: a multifaceted perspective.Journal of the Academy of Marketing Science,40(1), pp.120-136. Lee, C.Y., 2014. Car rental management system (CRMS). Litman, T., 2014. Autonomous Vehicle Implementation Predictions.Victoria Transport Policy Institute,28. Lovelock, C., Patterson, P.G. and Wirtz, J., 2014. Services marketing. Pearson Australia. Magretta, J., 2013.Understanding Michael Porter: The essential guide to competition and strategy. Harvard Business Press. Menon, A., Bharadwaj, S.G., Adidam, P.T. and Edison, S.W., 2015. Effective Marketing Strategy-Making: Antecedents and Consequences. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 224-224). Springer International Publishing. Moffett, S., Conn, S., Reid, A. and Hutchinson, K., 2014, September. From Data to Knowledge: KM Implementation in the UK Car Retail Industry. InEuropean Conference on Knowledge Management(Vol. 2, p. 684). Academic Conferences International Limited. Nahmias, S. and Olsen, T.L., 2015.Production and operations analysis. Waveland Press. Osborne, S.P., Radnor, Z. and Nasi, G., 2013. A new theory for public service management? Toward a (public) service-dominant approach.The American Review of Public Administration,43(2), pp.135-158. Palia, A.P., De Ryck, J. and Mak, W.K., 2014. Interactive Online Strategic Market Planning With the Web-Based Boston Consulting Group (BCG) Matrix Graphics Package.Developments in Business Simulation and Experiential Learning,29. Paterson, T., 2013. The downgrade is of massive consequence precisely BECAUSE the UK government has 20% of GDP in debt that has to be rolled-over in the coming years. Payne, A. and Frow, P., 2013.Strategic customer management: integrating relationship marketing and CRM. Cambridge University Press. Pride, W. and Ferrell, O.C., 2016.Foundations of marketing. Cengage Learning. Scott, D.M., 2015.The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley Sons. Shaheen, P. and Cohen, A., 2013. Innovative mobility carsharing outlook.University of Berkeley, California. Shaheen, S.A. and Cohen, A.P., 2013. Carsharing and personal vehicle services: worldwide market developments and emerging trends.International Journal of Sustainable Transportation,7(1), pp.5-34. Talebian, M., 2013. Determining the relation between financial reporting and employment creation in the framework of BCG matrix.European Online Journal of Natural and Social Sciences,2(3 (s)), pp.pp-477. Webster Jr, F.E. and Lusch, R.F., 2013. Elevating marketing: marketing strategy. Journal of the Academy of Marketing Science,41(4), pp.389-399. Zalengera, C., Blanchard, R.E., Eames, P.C., Juma, A.M., Chitawo, M.L. and Gondwe, K.T., 2014. Overview of the Malawi energy situation and A PESTLE analysis for sustainable development of renewable energy.Renewable and Sustainable Energy Reviews,38, pp.335-347.

Tuesday, December 3, 2019

The Dream Team Era Essay Example For Students

The Dream Team Era Essay The Dream Team EraDuring the summer of 1992, the NBA took center stage as the world watched the greatest team in sports ever assembled joke, pose, and finally play its way to the gold medal at the summer Olympic games. The team was named the Dream Team and it featured eleven of the NBAs best players. Names like Michael Jordan, Earvin Magic Johnson, and Larry Bird headlined the games and the play of Scottie Pippen and Sir Charles Barkley stole the show. After only eight games, the world of USA basketball would never be the same. Since 1992 two more teams called themselves the Dream Team and two were simply labeled as Team USA but one thing is for certain, International basketball has taken a step in the right direction thanks in part to the NBA and its Dream Team era. Over time the faces of those players may have changed, but the goal has always stayed the same and thats the goal of bringing home the gold medal. We will write a custom essay on The Dream Team Era specifically for you for only $16.38 $13.9/page Order now After dominating mens Olympic basketball for years, the mens USA basketball team lost to the USSR in the 1988 Seoul games which cost them a shot at winning the gold medal, but they did come home with the bronze. The United States Olympic committee decided that since the rest of the world were sending their best players into the Olympic games that when it came to basketball it was time for them to do the same. The decision was made in 1989 to allow players from the NBA to represent their country in the 1992 Barcelona games. That one decision was the most important decision in the history of international basketball with one goal in mind; to put together the best possible team that they could. The goal of putting a great basketball team of NBA players together seemed impossible especially when it came to dealing with the egos of todays athletes, but what seemed impossible became a reality. Established veterans like Magic Johnson and Larry Bird and future Hall of Famers/MVPs like Michael Jordan and best friend Charles Barkley were added to the team. Big men David Robinson and Patrick Ewing were added to control the paint and guards Clyde The Glide Drexler and John Stockton were added to run the show. The man picked to coach the team was Chuck Daly who had won two of the last three NBA Championships with the Detroit Pistons. Knowing that no other team would ever be as potentially great as this one, sportswriters around the world dubbed the 1992 mens Olympic team as the Dream Team. After only three weeks of practicing together, the Dream Team was ready for the world. We were in a definite no win situation, said Chuck Daly; we had to come back with the gold medal (The Dream Te am). Despite being lead in overall scoring by Charles Barkley, different players would step up on different nights to take control and led the Dream Team to victory with not just scoring, but great passing and leadership ability as well. Michael Jordan who at the time was the most popular basketball player in the world showed that he is a great defensive player as well as an offensive player by averaging five steals per game during the tournament. Other players like David Robinson and Patrick Ewing provided tough interior defense and the flow of the games offensively were controlled by Magic Johnson and Scottie Pippen. The Dream Teams first game was on July 26th against the African nation of Angola and the United States defeated them 116-48 with Charles Barkley leading the way with 24 points. Against Brazil, Barkley set a USA Olympic record by scoring 30 points on 12-14 shooting. The rest of the tournament the Dream Team faced Croatia, Germany, Brazil, Spain, Puerto Rico, Lithuania. Durin g the game against Lithuania, one of the Lithuanian players actually sat on the side line and took pictures of the Dream Team with his camera. Many celebrities like Jack Nicholson, Spike Lee, and Arnold Schwarzenegger made the trip to Barcelona to witness the gold medal game between the United States and Croatia. The Dream Team defeated Croatia 117-85 and they were led

Wednesday, November 27, 2019

How to Write an Economic Research Report

How to Write an Economic Research Report Writing different types of papers throughout your courses is an essential part of keeping your grades at an acceptable level. Writing an Economic research report is as important as any other type of academic papers. If you struggle writing a research report well, then the findings of that research may as well be lost to everyone else except the individual that carried out the research. Given the main objective for writing a research paper is passing findings of an experiment to other parties, being unable to write a research report well means you need help and support of a knowing person, who can boost your confidence and give you a piece of advice. A key element in the research report writing process is organization, which basically entails organizing the way ideas in the report appear, and also the order by which they will be written. Organization is important to both the writer and the reader of the report. To the writer, organization helps one arrange ideas well and; therefore, write in a flowing manner. To the reader, organization is good because it prevents the reader from getting lost by always knowing what a particular segment of the essay is referring to at a certain period of time. The first thing the writer should organize is the introduction of the paper. The introduction explores the purpose of the research report. Moreover, the last thing organized in the research paper is the conclusion. In between the introduction and the conclusion will be other segments of the report which also must be organized. These segments include background of facts, literature analysis, literature review, recommendations, and projections, to mention a few. When you are finished organizing the paper, the next thing to consider before writing the first draft of the research report is the style of the paper. When most lecturers give a research report assignment, they always indicate the style to be used in writing the paper. When writing a research report, the writer should follow the assigned style while clearly presenting the facts, analysis, and theories indicated in the paper. The best way to write is usually by using simple declarative sentences and avoiding complex, difficult to follow sentences. These types of sentences may cause the reader to get lost while reading the paper; therefore, making the reader unappreciative of the research report. In addition, documentation is another factor the writer should take into careful consideration, because it distinguishes the work of a particular writer from that which has already been done by someone else. Finally, if the writer uses any direct quotes then these must be cited in the correct way. If you need someone to write a custom Economics research paper for you contact CustomWritings.com research writing service. Our professional writers will help you with your research reports.

Saturday, November 23, 2019

Wuthering Heights - Catherine And Heathcliff Essays - British Films

Wuthering Heights - Catherine And Heathcliff Essays - British Films Wuthering Heights - Catherine And Heathcliff Wuthering Heights - Catherine and Heathcliff Essay written by Midnight Toker A Presentation of the Personalities of Heathcliff and Murray Kempton once admitted, No great scoundrel is ever uninteresting. The human race continually focuses on characters who intentionally harm others and create damaging situations for their own benefit. Despite popular morals, characters who display an utter disregard for the natural order of human life are characters who are often deemed iconic and are thoroughly scrutinized. If only the characters of Emily Brontes Wuthering Heights were as simple as that. Set on the mysterious and gloomy Yorkshire moors in the nineteenth century, Wuthering Heights gives the illusion of lonesome isolation as a stranger, Mr. Lockwood, attempts to narrate a tale he is very far removed from. Emily Brontes in-depth novel can be considered a Gothic romance or an essay on the human relationship. The reader may regard the novel as a serious study of human problems such as love and hate, or revenge and jealousy. One may even consider the novel Brontes personal interpretation of the universe. However, when all is said and done, Heathcliff and Catherine are the story. Their powerful presence permeates throughout the novel, as well as their complex personalities. Their climatic feelings towards each other and often selfish behavior often exaggerates or possibly encapsulates certain universal psychological truths humans are too afraid to express. Heathcliff and Catherines stark backgrounds evolve respectively into dark personalities and mistaken life paths, but in the end their actions determine the course of their own relationships and lives. Their misfortunes, recklessness, willpower, and destructive passion are unable to penetrate the eternal love they share. Heathcliffs many-faceted existence is marked by wickedness, love, and strength. His dark actions are produced by the distortion of his natural personality. Although Heathcliff was once subjected to vicious racism due to his dark skin color and experienced wearisome orphan years in Liverpool, this distortion had already begun when Mr. Earnshaw brought him into Wuthering Heights, a dirty, ragged, black-haired child(45; ch.7). Already he was inured to hardship and uncomplainingly accepted suffering. Heathcliff displays his strength and steadfastness when he had the measles, and when Hindley treated him cruelly if he got what he wanted. From the very beginning he showed great courage, resoluteness, and love. Few have the audacity to be victimized (as Heathcliff was by Hindley after Mr. Earnshaws death) and find secret delight in his persecutor sinking into a life of debauchery which will undoubtedly cause his own death. Not only did Heathcliff show his strength through Hindley, but also by following his personal goal of a life with Catherine Earnshaw. Heathcliff vanishes for three years to win Cathy over with his successes. He chose to fight a battle most would never attempt to begin. Heathcliff, being the survivor that he is, proved himself to be quite a gentleman. Nelly offers her impression when narrating, he would certainly have struck a stranger as a born and bred gentleman (130; ch. 14). Although Heathcliffs personality is so unusually and intensely strong, he does emit qualities rooted in ourselves. His trials and tribulations only develop and exaggerate the darkness and violence inherited in not only Heathcliff, but everyone. However, Heathcliffs wickedness is entirely inappropriate and unusual. Without question he is brutal. The primal and universal darkness in Heathcliff must not be excused. The vicious manner n which he helps to destroy Hindley, kidnaps Cathy and Nelly, and brutalizes Isabella and Hareton, suggests that he is not born with the same prima l and universal structure as everyday man, but some other disturbed quality. For example, Isabella in a letter to Ellen wrote, Is Mr. Heathcliff a man? And if so, is he mad? And if not, is he a devil? (121; ch. 13). The antisocial menace now induces pain on his undeserving wife. In just a few chapters the reader identifies with Heathcliffs dark instincts, awes at his inability to feel compassion in certain instances, and becomes intrigued with his passion and undying love for Cathy. Lockwoods first impressions of this gentleman reflect the complex and contrasting images he presents simultaneously when he quotes, But Mr. Heathcliff forms a singular contrast to his abode and style of

Thursday, November 21, 2019

Business ethics Research Paper Example | Topics and Well Written Essays - 2250 words

Business ethics - Research Paper Example How should one live?† (Megone & Robinson quoting Allen, 2002: 23). As corporate management practice is primarily normative many of the examinations of how an organisation should act toward Third World Countries prompts the question how it should and can do better in ethical terms. In academia descriptive approaches to analyze and compare practices are taken as a means of judging how best those practices can be customized or altered to better suit the organization’s quest for more ethical ways of doing business. The extent of business ethical issues, how many we can come up with, in any given assessment largely reflects the degree to which the business may be at odds with social values. These values may or may not have anything to do with the economics of the situation. â€Å"...much of what masquerades as business ethics is nothing of the sort, having little to do with either business or with ethics† (Megone & Robinson quoting Sternberg, 2002: 25). Academic approaches to business ethics often get caught up in this distorted â€Å"reality,† using a directive approach that only appears to reflect what is actually going on in the organization and the environment in which it operates. Interest in business ethics came to the forefront during the 1980s and 1990s both within major corporations and within academia. â€Å"The involvement of multinational companies in the elaboration of a new Corporate Social Responsibility (CSR) agenda during the 1990s imbued investment considerations with a more political profile. A plethora of initiatives expressed the increased salience of the private sector to debates over the respect for basic rights in the developing world† (Youngs, 2004: 85). More than a few corporate web sites place a good deal of emphasis on commitment to promoting non-economic social values as part of their business ethics program. They publish ethics codes as seen on

Wednesday, November 20, 2019

Developing leadership Essay Example | Topics and Well Written Essays - 1500 words - 1

Developing leadership - Essay Example e had to switch from functional work teams to cross-functional, market-based virtual teams in order to better integrate functions that are important for customer responsiveness. ICT advances have offered new opportunities to build and lead virtual teams in the travel industry. These teams consist of workers who are located far from one another, possess unique skills, and must cooperate and collaborate to complete important tasks in the organisation. In the establishment, maintenance and support of virtual teams in this industry, leaders face various challenges including building cohesion, trust and team identity, and ensuring employees are not isolated (Sobel & Reilly, 2010: p39). They also face challenges in the selection of team members with the right interpersonal and technical abilities and skills needed work in the virtual environment, as well as in the evaluation of their performance. Virtual organisations pose unique challenges for leaders in the travel industry, including cultural issues, setup and maintenance costs, lack of trust between team members, and isolation of team members. These challenges could result in productivity problems and communication issues. Virtual organisation leadership demands a new approach, requiring the evaluation of disadvantages and advantages of non-traditional operations, as well as leadership competencies needed to manage at a virtual level (Camarinha-Matos et al., 2012: p40). In travel organisations facing growth and resource restrictions, which involve organisational evolution to a virtual environment of a cross-functional nature, being an agent for change, and interpersonal skills are crucial leadership skills. Failure to lead the organisation through the virtual working challenges and to adopt a new structure of the organisation poses significant risk to the organisation. The complexities facing leadership in the virtual org anisation are supported by research, which suggests various challenges contributing as social

Sunday, November 17, 2019

The communication method (or channel) that you select should depend on your message Essay Example for Free

The communication method (or channel) that you select should depend on your message Essay Interactive or static should your communication be one-way or two-way? Interactive means a back-and-forth conversation; static means delivery of a message. What does your message require? Brainstorming and questioning require interactivity. Updates can be static. ï‚ · Personal or impersonal Personal means face-to-face, or on the phone. Impersonal communication is in writing. Does your communication require you to hear or see your customers or colleagues? Are you trying to build relationships? Will the tone of voice be important for this particular message? Are the ideas potentially confusing? Put some thought into whether your presence is a vital component of your message. 1. Assess what kind of audience you are communicating with. Keeping in mind all of the differences among specific audience and the various manners in which they perceive your messages – you must realize that the use of all communication channels is not desirable at all times. For example, when speaking to a CEO, provide him with relevant and short information. When speaking to employees with the lower status, feel free to explain what you have to say in more detail. When you need to be convincing, try to communicate personally. 2. Assess the real value of the message you want to communicate. You should never overload your audience with information of little relevance that seems important only to you because you will lose their support and they will start perceiving you as a nuisance who rarely has something important to say. By avoiding this rule you risk becoming irrelevant. 3. Check the cost level you can bear when selecting communication channels. You should be aware that indirect communication, for instance, becoming involved in various events or charity activities, requires the greatest investment. On the other hand, established interpersonal communication channels are much less expensive. 4. Assess whether your choice of a ​​communication channel is justified. For instance, why should employees in your organization learn new standards of operations through mass media? On the other hand, it is more worthwhile to plan certain stories in a targeted and controlled manner with journalists than to â€Å"drag† them through all media. 5. Assess the long-term sustainability of selected communication channels. It is not the same if you establish a successful long-term manner of communication that is recognized by the target audience and the one that receives positive feedback from the public or if we constantly communicate in the manner that you receive feedback from two people or one medium. Do not forget that in this manner you are developing your long-term public relations! When all of the stated factors are taken into consideration, you will easily arrive to conclusion that different audience responds to your message in different ways so they always must be considered separately and, often, communicated to differently and through differing channels and tools. Message customized for the audience The title of this section probably best summarizes the wisdom of selecting a right communication channel – communication must be conducted differently with various audiences. It is good to note that communication and PR activities should not be directed to the ‘general public’. They are aimed at carefully selected groups of people who are subdivisions of the vast general public – for example, stakeholders, shareholders, employees, customers, suppliers, distributors, opinion makers, trade unions, institution representatives, Government members, media and many others. In terms of good communication with your key audience, it is preferable to become more â€Å"discriminating† towards your selection of desired audience. That means that communicating certain kinds of message only to selected audience is less wasteful and more successful. For the above-mentioned reasons, the usual methods of communication must be more and more adapted, which requires a greater use of tactics. Why? Simply because it is becoming increasingly challenging to transfer the message to specific section of the public from which we have concrete benefits and which can benefit from us. Everything else can be considered as a loss of our precious time.

Friday, November 15, 2019

Prostitution Under the Taliban :: Taliban

With the arrival of the Taliban the social and more importantly the economical problems for the women of Afghan has increased. These women live their lives under monstrous oppression of both Jehadi and Taliban fundamentalists in disastrous situations, most of the Afghan women’s basic human rights are denied to them. By the rule of the Taliban, women are denied the right to have a job, this ruling that has created a flood of unemployed women in Kabul. These women that are unemployed now face very serious financial difficulties, suffering along side them are their children. Together that suffer from malnutrition, hunger many forms of illnesses as well as living that a chronic state of poverty. Majority of these women have lost their husbands and have sold the last of their valuable possessions in order to buy food. The women that were fortunate to be able to afford to leave the country and build a new life outside of Afghanistan have long go from the scene. The women that could not afford to leave have become the bulk of beggars in their country. Surprisingly the majority of the street beggars are ex teachers and civil servants. With Kabual being in a bad state of economy it has hit hard the pity income of these beggars. The banning of female beggars entering shops, inns as well as other trading places has increased and this has affected the women’s income greatly. This has forced them to enter into prostitution simply in order for them to make sure that both their children and them-selves survive. Many young widows that are the sole bread earner in their family have had all their doors closed on them with job prospects and have joined the rank of prostitutes as well. Preliminary research on this issue has showed that there are hundreds of new prostitutes that have joined the ranks with the professional ones. Most of these women are working from their homes under the name of ‘Qala’. In the city of Kabul there is somewhere between 25 to 30 brothels actively functioning. However due to security reasons these brothels are constantly on the move every few months. The brothels usually have three to five women working and living in them. ‘Kharabati’ is the name given to the prostitute while the old woman that manages the work of the brothel is call ‘Khaka Kharabati’ and the pimps are called ‘Qala Dar’.

Tuesday, November 12, 2019

Lord of the Flies Essay

The title of this book, Lord of The Flies, refers to Beelzebub, a figure that is often linked with the devil. The book also has several references to Jesus Christ of the new testament, which shows us the religious integrity of the book. This essay refers to a specific character in that book, Simon, a boy who is lost on an island with a group of other boys. Simon has just been killed by the other boys. The other boys have embraced their inner savage, and have disregarded their previous civilized lives. Simon however, is the only one who has not. In the last four paragraphs of â€Å"Chapter Nine: A View to a Death†, of Lord of the Flies, Golding makes clear the use of light imagery to suggest the apotheosis of Simon. The changing environment around Simon suggests his apotheosis. The sky shows us that Simon is being deified. When Simon is killed, â€Å"the rain cease[s]† (153) and the sky becomes scattered with â€Å"incredible lamps of stars† (153). This text suggests that Simon’s death has gone noticed, from which the setting turns from a dark rainy night, into a clear, starlighted evening, as if Simon has been summoned by fellow deities. Golding describes nearby holy organisms using light imagery. The passage states that the shoreline â€Å"was full of strange, moonbeam-bodied creatures with fiery eyes† (154). The creatures that are present in the scene are bright and full of light, which indicate the holiness of the scene, as only a deity could attract such mysterious and bright creatures. The shoreline itself is also used to describe imagery. The shoreline Simon’s body was on â€Å"became a streak of phosphorescence† (153). The word phosphorescence is another indicator of light, which shows the imagery of the scene. It is suggestes that this is spontaneous phosphorescence, which means it suddenly luminated the dark scene upon Simon’s death. Golding uses several factors of the environment to create light imagery, which suggest the divine change that Simon’s body is going through. The imagery used to describe the transformation of Simon’s body suggests a divine change. Golding describes how Simon’s body becomes outlined. On the beach, â€Å"the line of [Simon’s] cheek silvered† (154). The reference of silver, which is referenced multiple times in this passage, shows that Simon is being encrusted in a outline that is abnormal to mortals. As in, he may be dead, but his body is being immortalized like a god. Imagery is used to describe the creatures that surround Simon and their actions. These creatures â€Å"with their fiery eyes†¦ busied themselves round his head† (154). The creatures are rounding Simon’s head, which creates a halo, an angelic symbol. The halo is often drawn on angels, which are prophets of deities. Simon’s body becomes permanently preserved as a deity. After the creatures surround him, â€Å"the turn of [Simon’s] shoulder became sculptured marble. Marble is a stone that is usually used to create statues of gods and goddesses, which is the bright stone that Golding states Simon’s body transforms into. Golding uses deity-like qualities to describe Simon’s dead body with light imagery. Simon’s environment, as well as his dead body, has been proven to show clear symbolism between him immortal deities. Golding uses light imagery to accomplish this. Simon was executed for no logical reason in this book. It is important to note that the savagery of primitive society slowly, but steadily, got the best of these boys, with the exception of the one boy, who brought reason but was rejected.

Sunday, November 10, 2019

2012 Hsc English Essay

2012 English HSC Essay by Marcus Kraefft An individual’s perceptions of belonging can change in response to the passage of time and their interactions with the world. Constructive interactions can increase one’s sense of belonging. In the same way destructive interactions or alienation can decrease one’s sense of belonging. The passing of time also affects an individual’s sense of belonging in that it can lead to an appreciation of place and culture. One’s sense of belonging also depends on whether they choose to belong and are chosen to belong, but choice is not always enough.Although both parties may want to belong to each other, barriers can still exist, preventing a sense of belonging. This is evident in Raimond Gaita’s ‘Romulus, My Father’ (1998) and ‘American History X’ (1998) directed by Tony Kaye. The sense of belonging of the individuals in these texts evolves through the elapsing of time and interactions wi th their world. An individual’s interaction with their world shapes their sense of belonging; constructive interactions increase one’s sense of belonging.Upon first moving to Australia Romulus was immediately drawn to Horu and Mitru because they have similar backgrounds. Romulus had many interactions with Horu and Mitru and as a result Romulus felt an increasingly strong sense of belonging to them. Romulus spent more time and interacted more with Horu and we see that Romulus developed a stronger friendship with Horu than with Mitru. Raimond also had many interactions with Vacek and as they met more often Raimond felt more and more comfortable with Vacek, showing an increased sense of belonging.Similarly in ‘American History X’, Derek despises negroes and has no sense of belonging to them. When Derek goes to prison though, he is forced to interact with negroes through prison duties such as folding sheets together. From this Derek forms a strong friendship w ith a particular negro, Jim, and as a result of their interactions, his perspective of negroes changes for the better. â€Å"In here, you the nigger†, as quoted by Jim, shows the contrast in the environment Derek is in; he was used to a white dominated society and is now forced to live in a society dominated by negroes.In the same way that constructive interactions strengthen a sense of belonging, destructive interaction or alienation can weaken a person’s sense of belonging. In ‘Romulus, My Father’ Christine is forced to move with Romulus to Australia. â€Å"She’s a city girl†, who felt alienated in the barren landscape of Frogmore – â€Å"a landscape that highlighted her isolation†. Her mental illness reduced her number of interactions with others and directly resulted in a decreased sense of belonging.Alienation causes loss in one’s sense of belonging and can be expressed through desensitisation. This is present in â⠂¬ËœAmerican History X’. The skinhead clan reject all negroes and immigrants, alienating them. Alienation results in a decreased sense or absence of belonging, which can be represented by causing harm to another with no remorse. This is shown in ‘American History X’ when Derek murders two negroes and then smiles about it while being arrested by police, as if he is proud of what he has done.This absence of belonging between the skinheads and the negroes applies to both parties. This is shown at the end of the film when a negro high school student gruesomely shoots and kills Danny, Derek’s brother, in the school bathrooms. He stood in silence with no emotion and no remorse. This scene shows how alienation affects a person’s decisions, actions and reactions. Choosing to belong and being chosen to belong often leads to a sense of belonging but choice may not always be enough. Certain barriers may exist to prevent a sense of belonging.In ‘Romulus, My Father’ Christine chooses to belong with Raimond as his mother and Raimond accepts his mother, loving her very much, but Christine’s mental illness prevents her ability to nurture Raimond as a mother should. Horu sees this lack of attention and despises Christine because of it, asking her to leave and never come back. Although Christine wanted to belong, her mental illness affected her relationship with both Raimond and Horu. This demonstrates Christine’s inability to integrate with Australian culture. Another barrier to a sense of belonging is race.In ‘American History X’ the negroes and immigrants want to fit into the local community but because of their race the skinhead clan reject them. Similarly in ‘Romulus My Father’, upon arrival to Australia Romulus wants to be accepted by the Australian culture but initially he is not because of his foreign background. Over time Romulus is eventually accepted into the Australian community b ecause of his hard working habits. This shared value allows Romulus to integrate with Australians and form a strong sense of belonging with Australian culture.An individual’s sense of belonging is affected by the passing of time in that it can lead to an appreciation of place and culture. Initially Romulus did not like the Australian landscape – â€Å"The noble red gums†¦ seemed symbols of deprivation and barrenness†. Raimond was influenced by Romulus’ European stories and memories but over time Raimond began to show an appreciation and sense of belonging to the Australian landscape. This is shown when Raimond is about to shoot a wild rabbit but does not because he realised that the environment and nature itself is beautiful.The elapsing of time also allowed Romulus to build up a strong reputation of being a hard working blacksmith. He developed trust with Australians over time which would have been difficult given Romulus’ foreign background. Initially in Australia Romulus had little knowledge of the environment and its effects on everyday life. Romulus accidentally lit a hay stack on fire, not being familiar with the hot and dry climate. Over time Romulus was able to adapt to the Australian environment and so he no longer made mistakes and was therefore accepted by Australians as a worker.Similarly in ‘American History X’, Derek initially despises negroes, but his time and interactions in prison change his perspective of them. Derek is alienated in prison and vulnerable to assault from the negroes but Jim tells them not to harm Derek even though he is a Neo-Nazi. Derek discovers that Jim saved his life; Derek as a direct result appreciates negroes and accepts them, showing respect and friendship. Derek’s opinion on foreigners is changed by the actions of one man.From these points it becomes clear that the passing of time and the interactions of an individual with their world shape that individualâ⠂¬â„¢s sense of belonging: Constructive interactions often result in a sense of belonging whilst destructive interaction or alienation results in a decreased or no sense of belonging. Choice also affects one’s sense of belonging however choice may not always be enough as there are often barriers preventing a sense of belonging such as mental illness and race. Time can also have an impact on an individual’s appreciation of place and culture, increasing their sense of belonging.

Friday, November 8, 2019

Free Essays on T.s Eliot

T.S. Eliot In his article, â€Å"Prufrock, J. Alfred Prufrock,† Christopher Ricks talks about one of T.S. Eliot’s famous poem, â€Å"The Love Song of J. Alfred Prufrock.† T.S. Eliot wrote the poem in 1910 at the mere age of twenty one till 1911. The same thing is said about â€Å"The Waste Land.† in Helen Vendler’s â€Å"The Poet T.S. Eliot† â€Å"Seriously eclipsed by fiction.† These author’s points of views are about T.S. Eliot’s well written poems that made an impact in writing. T.S. Eliot’s full name is Thomas Stearns Eliot. Born in 1888 in St. Louis, Missouri from an old New England family. A businessman and poet, Henry and Charlotte Eliot. He was educated in English, European Literature and Eastern and Western philosophy and religion. In his mid twenties he moved to England, leaving behind his career in philosophy at Harvard. He then got married to a woman by the name of Ezra Pound. It was then he brought out his famous work†Prufrock† around 1917, which was about the unfulfilled yearning for love, for a love. But Christopher Ricks questions the poem. The voice of someone, not â€Å"the poet† but the voice that the poet has called into being. Who is the â€Å"You and I†? Is T.S. Eliot speaking to another, and if so to whom? Mr. Ricks supposes that the title of the poem will make us believe that the â€Å"you† is the loved one the one at least hoped for in love, as a lover, but who is it? Every one that reads it will have his or her opinion on the poem and say who might be it. â€Å"The Waste Land â€Å" however has a different tone to it. T.S. Eliot had a nervous breakdown 5 years after Prufrock and stayed in a Swiss Sanatorium in Laubanne. Not many people were impressed by it and thought of it as a piece of rhythmical grumbling. It has a turn of religious beliefs and unpleasant straight forward feelings from T.S. Eliot as some would understand it as. Its up to the reader to decide on what their aspects a... Free Essays on T.s Eliot Free Essays on T.s Eliot T.S. Eliot In his article, â€Å"Prufrock, J. Alfred Prufrock,† Christopher Ricks talks about one of T.S. Eliot’s famous poem, â€Å"The Love Song of J. Alfred Prufrock.† T.S. Eliot wrote the poem in 1910 at the mere age of twenty one till 1911. The same thing is said about â€Å"The Waste Land.† in Helen Vendler’s â€Å"The Poet T.S. Eliot† â€Å"Seriously eclipsed by fiction.† These author’s points of views are about T.S. Eliot’s well written poems that made an impact in writing. T.S. Eliot’s full name is Thomas Stearns Eliot. Born in 1888 in St. Louis, Missouri from an old New England family. A businessman and poet, Henry and Charlotte Eliot. He was educated in English, European Literature and Eastern and Western philosophy and religion. In his mid twenties he moved to England, leaving behind his career in philosophy at Harvard. He then got married to a woman by the name of Ezra Pound. It was then he brought out his famous work†Prufrock† around 1917, which was about the unfulfilled yearning for love, for a love. But Christopher Ricks questions the poem. The voice of someone, not â€Å"the poet† but the voice that the poet has called into being. Who is the â€Å"You and I†? Is T.S. Eliot speaking to another, and if so to whom? Mr. Ricks supposes that the title of the poem will make us believe that the â€Å"you† is the loved one the one at least hoped for in love, as a lover, but who is it? Every one that reads it will have his or her opinion on the poem and say who might be it. â€Å"The Waste Land â€Å" however has a different tone to it. T.S. Eliot had a nervous breakdown 5 years after Prufrock and stayed in a Swiss Sanatorium in Laubanne. Not many people were impressed by it and thought of it as a piece of rhythmical grumbling. It has a turn of religious beliefs and unpleasant straight forward feelings from T.S. Eliot as some would understand it as. Its up to the reader to decide on what their aspects a...

Tuesday, November 5, 2019

Frankenstein and Prometheus Similaritie Essay

Frankenstein and Prometheus Similaritie Essay Frankenstein and Prometheus Similaritie Essay Similarities in Frankenstein and Prometheus Hubris is a common theme in world literature and storytelling wherein heros try to out do the work of the Gods. This behavior often leads to tragic results. One ancient Greek tale of hubris is the story of Prometheus. Prometheus, the Greek Titan, created humanity from clay and water, and then supplied humans with the gift of fire behind the back of Zeus, King of the Gods. The Gothic European novel Frankenstein tells the story of Victor Frankenstein and his creation of a large and frightening monster. Mary Shelley’s Frankenstein parallels many subjects and themes found in Prometheus, and reexamines the concept of hubris in a new and creative manner. In Greek mythology, Prometheus is the Titan who disobeyed Zeus’ rules by creating humanity out of clay and water. Prometheus loves his creations and wants to help them, so he steals fire from Mount Olympus and gives it to the humans. In Shelley’s Frankenstein, Victor attempts to unlock the secrets of life by creating a monster. Both characters disregard any preset rules and choose to defy the order established by the gods. Victor becomes â€Å"capable of bestowing animation upon lifeless matter† (p 37) as his obsession with creating life grows. He gains so much power and knowledge that he is able to actually create a living being. However, the creature does not resemble a true human. Instead, Victor’s imagination expands and he gives â€Å"life to an animal as complex and wonderful as man†, but eight feet tall and with a yellow-tinted skin color. This shows that he gained so much power that instead of creating a human; he purposefully created a mons ter to look nothing like humans. Even after he is warned by numerous professors that the experiments are dangerous, Victor refuses to listen. In Prometheus, Prometheus refuses to listen to what Zeus tells him and continues to act as if he is above the rules of nature and the gods. Prometheus and Victor do not accept their limitation set by society and nature; they dream of a creation without thinking about any potential consequences. Victor is eager to test his scientific skills, but never ponders any consequences that could occur as a result to the creature or to others. Similarly, Prometheus creates humans to spite the power of Zeus, but never actually thinks of what could happen if humans have the power of thought or fire. Victor defies laws of nature and realizes that â€Å"...the different accidents of life are not so changeable as the feelings of human nature†¦Ã¢â‚¬  (p 42). He doesn’t want to create an animal similar to humans, as it could eventually pose as a threat. Attempting to think logically, Victor produces a monster â€Å"of a gigantic stature....about eight feet in height, and proportionally large† (p 38). He knows that this being will be much different than humans, and that satisfies him at first. Victor never imagines tha t his creature could actually be intelligent and have a distinct personality. When Prometheus creates humanity, he doesn’t think of the possible repercussions from creating an intelligent creature that has the ability to think independently. Both stories use the concept of fire; not only literally but also metaphorically. With fire, comes the gift of knowledge, which then can be used to help conquer. When Victor was just a child, he â€Å"beheld a stream of fire (lightning) issue from an old and beautiful oak†¦Ã¢â‚¬ , and â€Å"...so soon as the dazzling light [had]

Sunday, November 3, 2019

Cause and Effect and Comparison-Contrast Essay Example | Topics and Well Written Essays - 500 words - 1

Cause and Effect and Comparison-Contrast - Essay Example This was to try and minimize the effects of the radiations to individuals who were to work there for longer periods of time. The radiation was said to be present in the entire environment where water, air, plants and animals were all affected (Aleksievich). The situation was made intense by the fact that people in the region did not know what had just happened and those who were travelling to Chernobyl from other places continued with their journeys. Another cause that increased the effects of the radioactive materials was the steam explosion. Steam is less dense than the normal atmospheric water and therefore was able to be carried v\by the wind to far distances. Moreover, on condensation, it landed on buildings, people, the fauna and flora. This increased the level of intoxication and spread of the radiations. The effects of the radiations to people who took part in the cleaning process, regardless of whether they lived close to the plant were still seen (Lusted). The government involved 500,000 people to clean the place and most of them were young and energetic men and women. These were to be the next generation. In fact, within a few hours of the explosion, people in the environment, who were absolutely oblivious of what had happened, started experiencing illnesses and headaches. Uncontrollable fits of coughing and vomiting were also experienced by the people as well as tastes of metallic substances in their mouths. Many of these people were caught without any information about such an atrocity. These people suffered for longer and by 2005, more than 6,000 cases of thyroid cancer were reported (Cheney, Journey to Chernobyl: Encounters in a Radioactive Zone). This number includes children who were born in the recent years. The second effect to the people was mental health. These individuals were lacking control over their actions, were weak and helpless. The third effect was the actual death caused directly and indirectly by the radiations.

Friday, November 1, 2019

Diabetes and Stem Cell Treatment Essay Example | Topics and Well Written Essays - 1000 words

Diabetes and Stem Cell Treatment - Essay Example Stem cells in the treatment of diabetes play a crucial role due to their capabilities in differentiation, in the early stages of development, they can develop into any tissue found in the body ranging from body organs to full body parts (Pileggi, p.1355). Their functionality lies in the way they differentiate into these tissues. To ensure that they can turn into any body tissue their ability must not be lost through the differentiation process. This is because differentiation makes the stem cells into tissue specific cells (Burns et al 438). In diabetes, they are used to regenerate certain parts of the pancreas. To reproduce this vital part that is affected by diabetes, there is a need to modify the stem cells that remain in a patient’s body, in spite of the limited reserves (Holger et al 2). Diabetes is a disease that results from the autoimmune destructions of pancreatic cells that are responsible for an individual’s ability to control and regulate blood glucose (Marko et al 1). Diabetes causes poor blood circulation, heart disease, stroke, infection, kidney failure and sometimes it even results in death (Zhao 2). Due to destruction of these pancreatic cells, the body is unable to produce insulin and thus insulin is administers, however, the role of insulin is to regulate the levels of glucose in the blood of an individual. The destruction of the pancreatic cells responsible for the production of insulin, pancreatic islet B cells, has yet to have a cure. For long periods, scientists have been unable to find a cure as the treatment involves individual approaches that are too complex and expensive. However, in recent times, studies and researches have revealed of a possibility that stem cells can be used to cure or at least reverse diabetic conditions by restarting pancreatic function in an individual and, as a result, eradicate if or

Wednesday, October 30, 2019

Western architecture before 1100 AD Research Paper

Western architecture before 1100 AD - Research Paper Example It is given that there are compelling reasons which inform my choice of the Bent Pyramid. One of the qualities that make the pyramid strikingly unique is the pyramid’s very structure. Unlike other pyramids, the structure of the Bent Pyramid is divided into portions. The lower part of the Bent Pyramid is raised from the surrounding desert or physical landscape at an inclination of 45 degrees. However, the upper part of the Bent Pyramid has a shallower angle. The shallower angle is 43 degrees and thereby lending the pyramid a palpably bent appearance. As if the immediately foregoing is not enough, it is strikingly important that the Bent Pyramid has two entrances. Both of the two entrances lead to chambers with high and corbelled ceilings. One of the entrances has a low down on its northern side. This side has a substantial wooden staircase which had been built for the sake of tourists. Specifically, the northern entrance give way to a chamber that is situated below ground level. Needless to say, presently, the Bent Pyramid is not accessible for tourists. Facing the west side of the pyramid is the second entrance which is located higher above the ground, than the first entrance. The second entrance (the western one) leads to a chamber which is in the body of the very pyramid. According to Broughton (1998, p. 469), the corbelled ceiling which is to the left is also to be visible from the first chamber. This corbelling is to be rougher, to ward off the danger of termites or rot. When one turns around by 180 degrees, he is able to take the first peek into the lower chamber. Again, the corbelled ceiling is to be covered with modern scaffolding. There is to be a ladder, nearly 50 foot long leading up to a connecting passageway which is between the passageways and chambers that are accessible from the western entrance, one the one hand, and the set of chambers, on the other. As if the positive and aesthetic attributes of the Bent Pyramids are not

Monday, October 28, 2019

Family on Government and vice versa Essay Example for Free

Family on Government and vice versa Essay As far as the government’s functions go, it is the unit of the family that is able to gain the most benefits. I view the family as the most basic and the most unprotected aspect of society. It is the government’s ability to provide regulations, guidelines, and protection that the family is able to continue its development. It might be raised at this point that the individual should be considered the most unprotected unit of society. However, I persist in believing that it is the family. The individual can still become a member of larger societal units. In fact, the individual can even go so far as to become a member of government. It is because of this fact that the collection of individuals called the family is the most in need of the services offered by the government that presides over it. However, there are forms of government wherein it is the family that comprises it. In oligarchies and monarchies, for example, the royal family comprises the governmental unit. It is in these cases that the interaction is reduced to one of family with family, of ruling class family with non-ruling class family, of bourgeois family with lower class family. This can also be likened to the type of interaction described to exist between the family and the society to which it belongs. In other ways, the family is also able to affect the government. Because the family forms the entirety of society and because it is able to mirror the mechanisms of society, it is also able to mirror and spread the mechanisms of government. The family is in charge of the education of the younger generation with regards to the powers of the government, the need to follow the impositions of the government, and also the specific laws and regulations set forth by the constitution. The task of propagating the ethics and morals of a good citizen that obeys the government lie on the shoulders of the members of the family. The concepts of restriction of behavior, meting punishments for unacceptable actions, and of obeying authority figures are also first understood by the child in the confines of the family. (Hegel, 2001) Society on Government and vice versa The government is said to be the regulating institution of society. It represents the majority of the population and provides frameworks as well as maintains peace and order. However, as I have stipulated, I believe that the inherent state in nature is peace and not war. Why then would a government be needed to maintain peace and order between its constituents and even with other governments? The state of war is not inherent in nature. However, it is also very much present in observable society. Why is this so? I believe that war stems from the inability of society to meet the needs of its members. This is in accordance with the propositions of Habermas (1998). Because of the society’s inability to completely meet the needs of its members, there is unrest and turmoil. War and violent conflict arise from these feelings of dissatisfaction. It is only through a strong power of the will that dissatisfaction is allowed to exist in an individual’s consciousness. I believe that the ineffective structuring of society creates feelings of unrest and dissatisfaction. When those with more are given more and those with less are asked for more, society is placed at an imbalance. This imbalance is unnatural. It is not the natural order of things. There is disequilibrium in society and as a result, there are individuals who are abused and unsatisfied. Again, this is also in accordance with the views of Marx and Engel (1978) regarding ruling class and non-ruling class. There is no chance for equilibrium or stability to be attained because as Marx and Engel (1978) stated, the ruling class practices hegemony. They use their ideologies to maintain power over the lower class. It is only with active revolt from the lower class that the structure of society can be changed. Thus war becomes an option to those whose dissatisfaction has become so great that they can no longer live with it. Without the government, these feelings of dissatisfaction would reign across the world. There would, indeed, be numerous states of war across the globe. Peace would be hard to find and individuals would find it impossible to achieve their true personal goals in life. A government is needed in order to regulate the interaction of the ruling class and the non-ruling class. Without the government, society would be in a constant flux of change and revolt. It is the institution of the government that allows society to remain its peace and as such to progress. However, it may well be the case that the government is simply a tool of the ruling class to maintain power, a means to their option of hegemony. This is exactly why even though there are governments in place today, wars still occur. There is still a disequilibrium in the social structure. Also, the government is not representative of the majority. This is a fact stressed by Kant (1983) to be of the utmost importance in considering government models and systems utilized in a given state. There is, therefore, a type of government that will best serve the purposes of society and the individual. Although there are numerous forms of government, not all are adaptive to society and its members. The mode of government is a point of greater consideration than the type of sovereignty afforded. (Kant, 1983) Society, however, plays a greater role in government. It is more than just a place wherein the functions of government can be practiced. In fact, it is my belief that society and government act in much the same way that the President and the House of Congress act in a Republic government. That is that society and government act as checks and balances of each other. Although it is true that there is no clear definition of legal power that society has on a particular government – in the way that government has on society – it is also true that the dominant form of politics in a state are defined by society. Because most governments rely on society’s good will towards it, society is able to check and balance the processes of the government. In modes of government involving votation, society dictates the candidates to be deemed more capable and reliable to place in position. This is done through the ideologies espoused by society. Thus two different political parties can be chosen from but the thrust of the resulting government will be based on the value systems established by society on its members. For modes of government, on the other, hand that do not include an electoral system, society is able to operate as a larger checks and balances system. Because monarchies and oligarchies and other similar forms of government give the ruler the right to decree laws and statutes by himself, society plays a crucial role. Social agreement or social rejection may be the only difference between a ruler’s decree of implementing the death penalty, for example, as a punishment to a severe crime. Thus we see that society plays a large role in defining government actions even in these individualistic or familial forms of governance. On this point, however, the revision and reconsideration of laws in systems with electoral systems and with more formal methods of passing laws is also highly dependent on society’s moral and ethical stand. The three-strike law for example, wherein criminals convicted of a crime three times receive a heavier sentence or a longer imprisonment period, was not revised because the constituents of the State of California did not agree to the provision that only severe crimes would be subject to this law.

Saturday, October 26, 2019

Is Your Body Clear :: essays research papers

 ¡Ã‚ §Is Your Body Clear? ¡Ã‚ ¨   Ã‚  Ã‚  Ã‚  Ã‚   We, as Americans, are immersed in a society of products for sale. With so many items available how do manufacturers entice us to purchase their product over another one? They do this through advertising, or a way of promoting and marketing merchandise. Advertising is a very large industry, and many people spend their entire lives developing advertisements that the average consumer will see, and hopefully will believe. An advertisement is an example of a rhetorical situation. In this rhetorical situation, the advertisers use the concepts of logos, pathos, and ethos to draw the audience in and get their message across to the individual reader. They want the consumers to trust and believe them. Most of all, they want them to buy whatever they have to sell. Companies must rely on advertising a great deal, especially when a new product becomes available. It is crucial that their audience learns of the product and realizes the benefits of the new invention. Companies that already have other products for sale have a better chance of obtaining the consumers interest, especially if the company has a good reputation. One such company is Neutrogena. They have numerous products for sale for the face, hair, and body. One of their newest products is called Body Clear„ § Body Wash. I found this particular ad in a magazine strategically placed toward the front between two different articles. This magazine, YM, is typically intended for young females between the ages of 13 to 19. The target audience for the body wash would therefore have to be intended for these teenage girls. Before we can examine the ethos, pathos, and logos of the ad, we must visualize it. The center of the page has a large picture of the body wash with bubbles dripping over the side and the word NEW printed in black letters across the top of the bottle. Standing next to the bottle of wash in just a towel is the famous Neutrogena girl, Jennifer Love Hewitt. At the top of the page in big, bold, red letters appear the words,  ¡Ã‚ §Clear skin from head to toe. ¡Ã‚ ¨ Underneath this slogan is the caption that introduces the new body wash,  ¡Ã‚ §Neutrogena„ ¥ Body Clear„ § Body Wash treats, even prevents body breakouts. ¡Ã‚ ¨ To the side of the oversized bottle of wash are three bullets, and although very small are still very important. They tell us that the body wash contains an acne fighting ingredient which  ¡Ã‚ §dermatologists recommend.

Thursday, October 24, 2019

Difference of Marketing Product and Service Essay

A product is normally a thing that sold to people and mostly is tangible. Basically, the marketing of product is particularly focused on 4P’s in marketing mix namely product, price, place, and promotion (Ehmke & Fulton & Lusk, n. d. ). The marketer needs to analyze the major demand of customers in a specific market in order to find out a product that can respond the market demand. Firstly, it is necessary for marketers to focus on the strength as well as eliminate the vulnerabilities of marketed products in order to improve products to meet customer’s demand as much as possible. Secondly, the price is an important factor in product marketing because of the price must be set to match with the purchasing power of a target group. The marketer should understand the nature price of selling products. For example, the perfume price might be high because it is considered as luxury good and the instant-noodle price might be low because of it is considered as convenience good. Thirdly, the place of product marketing refers to distribution channels to deliver and sell the product to customers. Lastly, the marketer also needs to create the promotion on the product in order to persuade customers and motivate the sale in a short term. On the other hand, a service is the action that provide for customers and also has a different characteristics from the product (Milliman, 1997). Therefore, the service marketing is somewhat different from product marketing. The service marketing is generally used service marketing mix or 7P’s which is extended from 4P’s by adding people, process and physical evidence (Rafiq & Ahmed, 1995). It is essential for any service industry to employ appropriate staffs or people. Hiring and training a good staff will impact positively on the organization because most of customers will judge the quality of service from staffs. Therefore, a company should hire a staff that has interpersonal skills, communication skills and good service know ledges in order to provide high quality of service to customers. In addition, process is a system used to support a company in delivering the service. Process also demonstrates the overall performance of the organization. For example, Macdonald consumers will get the order within 2 minutes. The marketer needs to focus on the process due to meet the customer’s satisfactory getting the service on time. Lastly, physical evidence is external factors that related to the environment around a service area impacting the customer’s impression. Fir Example, a Thai massage and spa uses eye-catching advertising billboard locating in front of the shop and traditional decoration and atmosphere to attract foreign customers. To sum up, the marketer generally uses 4P’s in product marketing including product, price, place and promotion. On the other hand, the service marketing involves 7P’s which people, price and physical evidence were added. Because of the difference in characteristics, there are more factors in service marketing and the marketer must more concern about the customer’s satisfactory during service time. Hence, the service marketing is somewhat different and also more complicated than product marketing. I think product and services marketing are significantly different because of characteristic of itself. The first characteristic of services marketing is intangibility; it cannot be seen, touched or felt prior consumption. On the other hands, product marketing is tangible, the customer is able to touch, feel, taste or smell the product either before or after purchasing. For example, when customers walk through a restaurant, they might get the food smell from the restaurant but they cannot know how well of service if they do not buy the menu. Secondly, products can be stored in order to sell to the customer in the next time whereas services marketing mostly are unable to be inventoried, they are perishable. Hence, the value of service always exists at the point when it is required. Therefore, it seems to be very difficult to match supply with demand in service marketing. Thirdly, the other difference of product and services marketing is the level of relationship between the client and provider. Undoubtedly, there is much more personal contact required in services marketing than product marketing. In case of product marketing, customers and sellers may face each other just once time when they are dealing products and they might have no chance to see each other again. However, in services marketing, consumers and service providers may have to see each other frequently throughout until the contract is ended or until the last thing that consumers expect to gain from a service provider. There is a difference in price setting between both marketing. With product marketing, the price is easy to set by calculating from value, the strength of a brand, the quality of material and the demand in market. Furthermore, the customer can ask for discount from vendors so there is high flexibility and a standard in the price setting of product marketing. On the other hand, service marketing is quiet difficult to set fairly price. Mainly, service companies have to calculate from the cost of hiring employees and servicing time. Some companies also charge initial fee and service taxes to customers. Additionally, the service price is considered less flexible because mostly consumers cannot ask for discount from service providers. Reference http://www.extension.purdue.edu/extmedia/EC/EC-730.pdf